How to Set Up Tableau and Google Analytics Integration
Tableau can be integrated with Google Analytics to allow you to visualize and analyze your Google Analytics data in Tableau. This can be done by using the Tableau Google Analytics Connector.
1
Open Tableau Desktop
Start by launching Tableau Desktop on your computer.
2
Connect to a Server
On Tableau’s start screen, select the "Connect to a Server" option to initiate the connection to your desired data source.
3
Select Google Analytics
In the list of available data sources, scroll down and select "Google Analytics."
4
Sign in to Google Analytics
A browser window will pop up asking for Google Analytics login credentials. Sign in to your account.
5
Allow Tableau Access
Grant Tableau the required permissions to access your Google Analytics data.
By setting up Tableau and Google Analytics integration, you can gain insights into your website traffic and user behavior that would not be possible otherwise.
