Explore writings about Customer Success

Growing a startup involves trial and error, with the journey from seed to Series A round being crucial. A seasoned CFO can help guide the startup through this journey. The seed round stabilizes the startup, with funding going towards product development, market research, and product-market fit. Seed round funding typically varies from $500,000 to $2 million, with valuation based on potential rather than track record. A CFO can help prevent unnecessary dilution of equity and communicate financial health to attract investors. The Series A round focuses on scaling operations, with funding ranging between $2 million and $15 million. Valuation is now based on tangible metrics such as revenues. A CFO can help negotiate valuation, ensure accurate financial records, and efficiently utilize funds while managing financial risks. In summary, a seasoned CFO is an indispensable ally in guiding a startup from seed to Series A rounds.

Navigating the demands of a growing startup can lead to the need for specialized, part-time leadership, particularly in marketing. This blog post explores the benefits of hiring a part-time CMO to deal with complex topics, fill in gaps for product-focused teams, and support small teams with limited resources. A part-time CMO can provide high-level expertise and strategic direction, delivering quality content and driving growth, all within a startup-friendly budget.

Get insights from experienced fractional executives on how to manage your time effectively. The post discusses key strategies such as focusing on ROI, knowing oneself, taking breaks, and time-blocking to manage multiple clients. It also highlights the importance of always allocating time for sourcing and closing new business, given the transitory nature of the fractional executive's role. This post is a must-read for fractional executives striving for success in a growing and rapidly evolving field​.

Learn how to set your rate as a fractional executive by understanding your unique value, researching the market, considering your expenses, and valuing your time. This blog post provides a comprehensive guide on how to approach pricing, which is an ongoing process that demands constant evaluation and adjustment to reflect your worth. It also emphasizes the importance of effectively communicating your value to potential clients and being flexible yet firm in setting your rates.

When should a startup founder look to add a part-time executive? This post will guide you through your options and help you decide if a part-time executive is right for you.

Fractional in Focus is a series from Baton that focuses on the lives of today's top fractional executives. Today we focus on Jeff Matlow, CEO of By Title Only.

For fractional executives, building a personal brand involves crafting a unique value proposition, building an online presence, sharing thought leadership, networking, delivering on promises, showcasing testimonials, and continuously learning. Your personal brand goes beyond selling services; it's about selling your story, experience, and the unique value you provide.

Discover how to boost your business via referrals, one of the most effective customer acquisition methods. The blog post outlines strategies including building a referral culture, establishing a referral program, proactively asking for referrals, and leveraging social proof. With insights on how to start small and grow your referral program organically, it's an essential read for fractional executives looking to maximize business growth through word-of-mouth

Gain insights into customer churn, a significant concern for businesses. Explore churn in the telecom and eCommerce industries, where high rates are influenced by an abundance of options and poor service. Discover why customers churn, from a lack of value to high prices, lack of innovation, or enticing offers from competitors. Customer churn is defined as the rate at which customers stop doing business with a company, with it being different from customer attrition, which also includes customers not renewing their contracts